Entrepreneurship refers to all those activities which are to be carried out by a person to establish and to
run the business enterprises in accordance with the changing social, political and economic
environments. Entrepreneurship includes activities relating to the anticipation of the consumers likes
and dislikes, feelings and behaviors, tastes and fashions and the introduction of business ventures to meet
out all these expectations of the consumers.
Entrepreneurship is considered as a ‗new product‘that would enable businessmen to develop new form of
business organization and new business activities catering to the changing needs of the society. The
liberalization of cultural rigidities are mainly due to this new product ‗entrepreneurship‘Entrepreneurship is
the abilit y of entrepreneurs to assess the risks and establish businesses which are risky but at the same
time suits perfectly to thechanging scenarios of theeconomy.
- Enseignant: Hassyna DAKHANE