Tourism brand management

The course is intended for master 1 students, specialty in hotel and tourism marketing from the department of commercial sciences, academic year 2023/2024.
Welcome to the course on Tourism Brand Management. In this introductory session, we will delve into the fundamental concepts of branding within the context of the tourism industry. Let's explore why branding is crucial in tourism and what you can expect to learn throughout this course.
Objectives:  
Understand the importance of branding in the tourism
industry.     
Explore the unique challenges and opportunities in
tourism brand management.    
Gain an overview of the key topics and concepts to be
covered in this course.